Subaru and Nordica Kick off Snowsports Season with the XV Crosstrek Run

The snowsports season is beginning and Subaru together with Nordica is ready to kickstart it with the XV Crosstrek Run. The entire coast-to-coast journey by two young free skiers will be filmed and the material will be produced, edited into short videos by the Champlain College film students.

The videos as well as photos will be uploaded for online viewing by fans of Subaru and free skiing at

The featured skier of the XV Crosstrek Run is Luke "Lupe" Hagearty and the filming will be done by another skier Liam McKinley. Together they will be hitting major mountain resorts, visiting skiing events across the U.S. in the all-new Subaru 2013 XV Crosstrek.

"The XV Crosstrek Run is a great collaborative effort and comes at the perfect time as we are celebrating our 10th anniversary of the Subaru-Nordica Service Team," states Tim Tagye, promotions and sponsorship manager, Subaru of America, Inc.

Both Luke and Liam were handpicked by Nordica, company that is dedicated to relentless product innovation to make of all types of skiing more fun, more comfortable and more enjoyable.

The journey, XV Crosstrek Run, is being undertaken to celebrate the partnership of Subaru and Nordica and the 10th anniversary of the Subaru-Nordica Service Team.

Disclosure: This post was submitted by an advertiser.

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